About me
I'm a marketer in Dublin, currently Growth Lead at Yard. I've spent seven years in tech working on brand, product, partnerships, community and go-to-market, in Oslo, Amsterdam and at home. Away from work I play bridge and chess: I've captained Irish bridge teams, won the Under-21 Home Internationals, and won the All-Ireland and British Schools chess championships. I also have a YouTube channel.
Things I believe
- Writing things down is how you find out what you think
- Small, steady progress beats bursts of effort
- Good work comes from caring about details nobody asked for
- Be honest about where you are today
- Make things for people you know
Experience
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Growth Lead, Yard2026–
Building campaigns for developer tool and tech brands, with clients including Mobbin, Spacelift and CodeRabbit. I manage these accounts end to end: scripts, titles, descriptions and optimisation.
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Consultant, Self-employed2025–2026
Growth, positioning and launches for Aira Labs, Birdie, ROEST and Funbridge, across climate tech, gaming and consumer hardware.
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Marketing Lead, Netto, Oslo2024–2025
Built the brand and marketing function for a green finance product in Norway and the UK.
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Community & Partnerships Manager, Airthings, Oslo2023–2024
Led the Chess.com and PlayMagnus partnership, plus the newsletter, social and air quality stories.
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Marketing Specialist, Airthings, Oslo2021–2022
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Brand Specialist, Seamore, Amsterdam2021
Rolled out seaweed tortilla chips to over 60 Jumbo stores.
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Marketing Specialist, EZO EV Charging2020
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Professional Bridge Player, ACBL2017–2020
Four North American Bridge Championships with a professional team.
Selected work
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CodeRabbitYard
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VideoYouTube
Education
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MSc Marketing, Vrije Universiteit Amsterdam2021–2022
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BComm, University College Dublin2016–2019